Content and search marketing studio
Content and search marketing that earns attention
We help businesses turn writing worth reading into search traffic that shows up. A studio, not a content mill: fewer pieces, each one built to be worth a reader's time.
What we do
Content and search, kept under one roof
Most agencies file writing and search visibility under separate departments. To us they were never separate. Read why we work this way on the about page.
Content strategy
We decide what deserves to be written before anyone writes it. That means mapping the questions a business can answer better than anyone else, and ruling out the far larger set it cannot.
Business blogging with a point
A post exists because there is an argument to make, not a slot on a calendar to fill. Fewer pieces, each one built to be read to the end rather than skimmed by a crawler.
Search built into the writing
Search is folded into the work from the first sentence, not bolted on after the draft. When a page genuinely serves the question, the ranking tends to follow and then hold.
How we work
A short, deliberate sequence
Strategy decides what gets written. The writing does the work. Search is folded into both.
Strategy
We map how a subject is really searched and where the existing answers are thin, then commit to the few pieces genuinely worth doing.
Writing
The writing is done by people who read what they publish. Every piece has a spine: a claim it will defend and something true to leave behind.
Search
Clean structure, honest titles, and internal links let good writing get found. We serve the reader rather than gaming the words that describe the page.
Write the thing that would be worth publishing even if no one ever searched for it.
Selected thinking
Where we make the argument in public
Recent, practical essays on blogging, content, and search, next to older lessons from the early web that aged better than most of what replaced them.
- What Makes a Business Blog Worth WritingThe test for whether a blog should exist.
- Turning Content Into Search TrafficWriting for intent, not volume.
- How to Tell If Content Marketing Is WorkingThe signals that beat vanity metrics.
- RSS, Dave Winer, and the Roots of BloggingWhy syndication still shapes how content travels.
- How Brands Recruit and Work With BloggersWhat durable creator outreach looks like.
- Blog Discovery and Search, Then and NowWhere discovery moved after Technorati.
- Blogs and the News CycleHow owned media changed the pace of a story.
- Social Listening and Blog AnalyticsListening to the open web, then and now.
- Owned Media Versus Mainstream MediaThe fad prediction and why it missed.
- Platform Risk: Own Your PublishingWhy your platform should be yours.
- Getting Started With Business BloggingA start-a-blog guide that still holds up.
- How to Get Traffic to Your BlogThe few things that reliably move readership.
- Monetizing a Blog With Affiliate ProgramsAffiliate income without wrecking trust.
Work with us
Ready to make something worth reading?
Tell us what you are trying to say and who needs to hear it. If we are the right studio for the work we will say so, and if we are not the right fit we will tell you that too.
Start a conversation